Hi! Welcome to the Content Academy. This community is designed to help you build a profitable content strategy, efficient team & automated content process. Step 1: Introduce yourself in THIS THREAD below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Read the rules and checkout our free courses and paid programs

I grew an account from 6 to 23,000 followers in the past 6 weeks. Not by following the same recycled advice everyone posts. Most people are still running 2023 playbooks and wondering why nothing lands. Here's what I've found: 1. Pick one platform and optimize for it. The platforms are wildly different in what performs. I've seen creators pulling 100k average views per video on Instagram get literally 1,000 views on the same exact video on YouTube Shorts and TikTok. And vice versa. The content that wins on each platform is not the same. You should still cross-post because it's basically no extra effort and you might get traction depending on your niche. But unless you have a multi-million dollar production team cranking out platform-specific content like the Hormozis and Gary Vees of the world, pick one platform and go all in on it. The creators winning right now aren't "everywhere." They're dominant on one platform and letting the others collect scraps. 2. Skit formats are massively underused. Depending on your niche, skits are one of the highest-performing formats right now. We made a video for a franchise client comparing Wingstop vs. Chick-fil-A, just a simple skit breaking down the upsides and downsides of each. Super simple editing, super simple setup. It hit 5 million views. You don't need a production crew. You need a format that people actually want to watch. 3. Match your vibe to the platform. This is where most people screw up. On Instagram, higher-end, more produced content tends to win. Better graphics, polished captions, tighter editing. On TikTok, that same content usually tanks. What works on TikTok is raw. It should feel like a FaceTime call or a video message you'd send a friend. Basic text hook, basic TikTok captions, no fancy production. YouTube Shorts leans more toward produced content too, but it skews more mass-market consumer. Straight business content doesn't hit as hard there. 4. Use ai for certain parts of your content process (but the right way)

I run a UK digital agency and one of my clients is a builder who sends me raw build project videos via WhatsApp. We turn these into branded shorts and reels for YouTube, Instagram, Facebook, and Nextdoor. Current setup ($100/month): My VA in Nigeria handles the whole pipeline manually: • Downloads videos from WhatsApp • Runs them through Descript (adds voiceover when client’s ops manager hasn’t recorded one) • Polishes clips in Opus Clip Pro • Adds logo and branding • Writes captions • Schedules to YouTube, Insta, Facebook • Manually posts to Nextdoor via GHL workspace He’s reliable, the quality is OK, and at $100/month it’s hard to beat on cost. The AI-automated alternative I scoped: Make.com + Claude API + Creatomate (branding) + ElevenLabs (voice clone) + Opus Clip Pro API + GHL scheduling. Roughly £60-75/month in tooling, plus probably 20-30 hours of build time on my end. The build would handle: WhatsApp ingestion, Claude analysing each video and writing platform-specific captions, voiceover generation when needed, automated clipping, branding overlay, scheduled posting across all platforms, with one approval gate before publishing. Where I’m stuck: On paper the AI route looks cheaper long-term, but when I actually compare: 1. My VA costs $100/month flat, no build time, no API surprises, deals with edge cases naturally 2. The AI stack is ~£60/month in tools but needs my time to build and maintain, and breaks when APIs change or videos are unusual 3. Nextdoor still needs a human click either way (no API) 4. Voice cloning needs careful setup and consent 5. The VA can also handle other ad-hoc tasks the AI can’t My questions for the group: • Has anyone built something similar and found the maintenance cost was higher than expected? • Is there a hybrid worth considering — AI for the captions and Claude analysis, VA for the video editing and posting? • Am I overcomplicating this when a good VA with the right SOPs is genuinely the more cost-effective answer?

Here’s the list of 8 tips that will help you make better content literally today, let's get straight into it! 1. Lists, Steps, and Stories > B Roll and Vlogs 2. Effective Production > Overproduction 3. Enhancing Visuals > Distracting Visuals 4. Visual Data > Visual Effects 5. Keep things narrow. People who want to grow their business watch business content 6. Ad Revenue is the best metric to track. Ad revenue represents “high quality viewers” 7. People who watch shorts, watch shorts. People who watch long form, watch long form. Shorts can be used to pull people from other platforms 8. An easy win is to remake old top performing content If some of them doesn’t make sense to you, just comment below and I’ll explain :) I hope you found this valuable!!

Hey Academy, Most coding agents lock you to your desk but this one works on your phone too. In this video I'll show you a single open-source system that lets you run any coding agent—Claude Code, Codex, Gemini, Kimi, and more—from your desktop, your phone, or headlessly in the background while you sleep. I built this from scratch with 30 years of coding experience, and it already has 1,400 GitHub stars. You'll see a full demo where I create a Next.js SaaS project entirely from my phone using voice dictation, switch seamlessly between devices, and manage multiple projects at once through one unified browser interface. I'll walk you through every feature including plan mode, code mode, the built-in editor, git controls, and how to install everything for free. By the end, you'll have coding agents running for you 24/7.