Here’s a 3-step format I use to help business owners turn content into clients:
Step 1: Define one clear pain point.
Be ultra-specific.
Don’t say “grow your business.”
Say “get more qualified leads without paid ads.”
Specific problems attract serious viewers.
Step 2: Deliver a tight solution.
Keep it simple—2 or 3 key points max.
Focus on action, not education overload.
Viewers want clarity, not a lecture.
Step 3: End with a clear CTA.
One action only:
→ “Book a call”
→ “Download the guide”
→ “Watch this next”
Don’t give options. Give direction.
Bonus Tip:
Use this same structure for every video.
It saves time.
It keeps your message consistent.
It makes content creation feel effortless.
You don’t need a scriptwriter or a production team.
Just a process.
This format helps you script faster, post consistently, and turn content into conversions.