🏆 The 4 Content Strategies You Didn't Know (But You Should)

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Sep '24 (edited) • 🎥 Content

When it comes to creating content for your business, there are four main strategies that you can adopt. Each has its pros and cons, and it’s important to recognize where you currently stand so you can make adjustments and get the best results. Let’s dive into these four strategies.

1. The "Viral Hacking" Strategy

This strategy focuses on algorithms, hooks, and constant tweaking. It’s all about watching the stats—views, watch time, engagement—and obsessing over how to improve them. Viral hackers are always rearranging and republishing content to optimize for maximum reach. This method is highly effective, but it’s time-consuming and requires a lot of in-the-moment analysis. If you have the time or the resources to hire someone skilled in this area, you can see big results. However, for most businesses, it’s not realistic to dive that deep into content analytics every day.

2. The "Good Content" Strategy

This is where you should be putting most of your energy. It’s about sitting down, planning, and consistently creating the best content you can in your industry. You’re aware of things like hooks and watch time, but your primary focus is on quality. This strategy tends to be underutilized, but it’s the one that will likely set you apart in the long term. By continually refining your craft, you’ll position yourself as a leader in your niche.

3. The "Check the Box" Strategy

In this strategy, you’re creating content just because you know you should be. Maybe you’re outsourcing it to an agency, using AI to rewrite existing content, or having a ghostwriter take over. You’re getting content out, but it’s not likely to make a major impact. While this approach might help you stay consistent, consistency alone isn’t the magic formula for success. If you find yourself in this mode, remember that putting in just enough effort to “check the box” is not a long-term plan for growth.

4. The “I’ll Do It Next Week” Strategy

We all know this one. You recognize the importance of content, but you keep putting it off. “I’ll do it next week” becomes a recurring thought, but it never gets done. This strategy will keep you stuck. At some point, you have to commit to doing the work or it simply won’t happen.

In the end, your content strategy will determine how your business grows. Are you hacking your way to viral success, focusing on creating high-quality content, just checking the box, or pushing it off altogether? Choose wisely and make sure your strategy aligns with your goals.

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