Why selling is not about making money

A few days ago, I wanted to help a friend get a job as a photographer.

I tried telling him about a few of the things I had learned about selling but he just wouldn’t listen.

I kinda became frustrated as I felt he was refusing everything I said.

It was then that I realized his refusal was part of the beliefs he has around sales.

I believe most people have the same beliefs as he as, if they are not working/involved in selling themselves.

He told me getting the job wasn’t about getting as much money as possible and forcing something, but I just wanted to help him LAND the job.

It became clear to me that sales was most definitely not purely about getting money and squeezing every penny out of your client/lead.

Sales is about finding out how you can give the most possible value to your lead.

To show how big of a pain you can help your client solve.

And that is what I focus on when doing sales for my clients. Seeing how we can be of value and make sure their leads get what they truly want.

PS. If you feel your clients don’t see the value clearly enough, it might be that your offer is not built around the right goals.

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