Podcast on Cold Outreach with Michael Gardiner

Sharing this here because I think it'll be genuinely useful for this group.

Just published a conversation with Michael Gardiner - he's spent 10+ years in cold email, run campaigns for 240+ B2B businesses, and isn't trying to sell you anything.

One insight that stood out: he said the 4 stages of cold email - from manual outreach to today's cheap infrastructure - explains exactly why reply rates tanked. It's not deliverability. It's noise.

Full episode here if you want to go deep

Would love to see if anyone wants to hop on the next episode

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