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🏆 HOW COMPETITIONS WORK FROM NOW ON 🏆
Quick update on the competition schedule so everyone knows what to expect. 📅 NEW CADENCE: TWICE A MONTH We're dropping comps on the 15th and the 30th of every month. Two chances to compete, every month, on a set schedule you can plan around. ✍️ WHY THIS SCHEDULE Spacing them out this way means we can give tailored feedback on every single submission. Not just the winners. Everyone who enters gets notes on what worked, where it's weak, and what to do next. 🎁 WHAT WINNERS GET Along with the prize, every winner gets a 15-minute one-on-one with Jake. Use it to talk through your build, ask questions, or bring whatever else is on your mind. Two comps a month. Feedback on every entry. Direct time with Jake for the winners. Mark your calendar for the 15th and let's get to work!
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🎆 GOOD NEWS: THE SALE STAYS OPEN. HAPPY 4TH 🎆
We're holding the last sale through the holiday weekend so nobody misses it. 🎉 Premium: $27 → $14/mo 🎉 VIP: $97 → $67/mo This is the cheapest it will ever be. Once it closes, the price is gone for good. ⏰ New deadline: July 5th, 10:00 AM EST. This is the last extension. If you've been on the fence, sign up now. You lock this rate in and keep it every month going forward. 🖥️ ONE MORE REASON TO JOIN The week of July 5th we're dropping the software we've been building for this community. It goes out for beta testing first, and only Premium and VIP members get access. Sign up before the sale closes and you're in from day one.
How do you give an agent the state of a relationship — not just the history — so its follow-up doesn't go generic?
I run a chunk of my commercial follow-up through agents now, and the wall I keep hitting isn't the writing — it's that the agent doesn't know where the relationship actually stands. Who owes whom a reply, whether we're warm or stalled, what the last real signal was. So I either hold all of that in my head (and I become the bottleneck), or I dump the whole thread history into context and the message comes back generic and expensive. For those of you running outreach or follow-up through agents: how do you represent relationship state as something structured the agent reads and acts on — a status field, a per-contact context file, a "next best touch" the system proposes? And just as important, how do you keep the output from feeling automated on the other end? I'm after the structural fix, not a better prompt. What actually lives in your setup, and what did you try that quietly failed?
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How do you keep your "voice" from flattening when you scale content through agents?
I run a fair amount of educational / authority content through a folder-based setup — ideas, scripts, articles, newsletters. The thing I keep fighting isn't quality, it's voice. The drafts come back clean, on-topic, technically fine... and generic. Correct, but it reads like the model wrote it, not like me. What I haven't cracked is the structural fix. A voice/style reference the agent loads first? An examples file of my own writing it has to match against? A heavy human pass on the last mile? And whatever you use — how do you stop that voice reference from quietly drifting back to generic as it grows? Curious what's actually held for the people here shipping real volume. Half-measures keep slipping for me.
🏁 Playbooks 1.4 Check-In
The challenge: build a 30-second explainer on any concept. This is where you post it. Where are you at?
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