A therapist asked me if I could shift my mindset from ‘achievement’ as the goal to ‘effort’ as the goal, and I can’t stop thinking about that. I’m aware that I look like a complete psychopath from the outside. I trained myself to work 80-90 hours a week after realizing everything in business takes so much more effort than anyone ever accounts for. In fact, it is so common that people underestimate how much work or how long something will take that someone named a law for it. Hofstadter's Law: "It always takes longer than you expect, even when you take into account Hofstadter's Law." Nobody realizes they are underestimating everything, and everyone is doing it constantly. It’s a wonder that humans can be as competent as we are and still be completely naive to our own patterns of behavior. Unfortunately, there are real consequences for being naive, at least at this time in history. Throughout human existence, entrepreneurship has been a few people sprinting to make progress while the rest of the world stands still or bursts into chaos. From an entrepreneurial stand point, we’ve been running a marathon, to eventually cross the finish line into an age of abundance. Every entrepreneur is trying to create their own little ecosystem of abundance, and on a long enough timeline those little ecosystems will pop up more and more, getting more resilient with each market change. This cycle will repeat until we have created so much value that we can automate goods and services. Once goods and services are automated (which is what an economy is built on) we will have achieved abundance for the first time. That comes with its own set of problems, which I’ll gladly take over our current issues, but until then, we’ve got to innovate our way out of this broken world. WE UNDERESTIMATE EFFORT Every entrepreneur that tried to make it will tell you that it’s so much harder than they could have ever imagined. Small business owners, which are the majority of business owners, are typically operating with very limited resources. The fact that anyone can make a company run at all is amazing, considering the enormous effort and resources that takes. It’s the most surprising lesson of entrepreneurship—realizing that the entire population is underestimating the amount of work it takes to make society function, let alone improve.