28d • 📚 Resources & Finds
Why AI won't make you rich in 2026
Some in this group with too much time on your hands and have had some illness or disorder for not just reading but also commenting on my posts, have her me say more than once that that Jake is the Alex Hormozi of AI. Third-row, foam-finger, "just one more video at 1 AM while the whole house is asleep" levels of fandom.
Then the ACTUAL Alex Hormozi drops a video titled "Why AI won't make you rich in 2026."
I clicked in with my chest out, ready to defend the family honor. Nine minutes later I'm sitting there like a kid who just found out Santa outsources and the tooth fairy are just the people who spawned you.
Because the man's right. Dangit.
His whole case, no chaser: AI is leverage. Real leverage. But it didn't repeal every OTHER kind of leverage that was already minting money before ChatGPT learned to talk. Capital. Media. A team. A sales process that actually closes. An offer that doesn't stink. AI showing up didn't delete a single one of those.
Then he drops the part that made me put the cigar and whiskey down. (La Aroma de Cuba Mi Amor and Noah's Mill in case you're wondering what to send me on my birthday).
He asked his richest, oldest friends how much they personally touch AI in a day. Off camera, the honest answer was basically "bro, I don't." Their teams do. They don't. The guys with the yachts, gently breaking it to the AI guy that the robots aren't driving the boat.
And this is where it kicks those of us who LIVE in this stuff square in the tokens. (I laugh at my own jokes, even when they're in writing, you gotta admit, this one was funny).
He says most owners have AI-maxed their capacity, so now they crank out more, faster. Except the extra stuff they're automating was the low-priority junk. So we've built a gorgeous machine that does the wrong thing at the speed of light, and we're out here refreshing Stripe wondering why it's so quiet.
His punchline is the one I want tattooed on the inside of my eyelids: the highest-leverage move in a business is making good decisions. Higher leverage than AI. Deciding what NOT to do. He said it's more efficient to decide something isn't a priority than to automate something that isn't a priority. Go ahead, read that twice. I did, out loud, to nobody in particular. And here it is again in case you didn't actually go back to read it.
------------------------------------------------------------
The highest-leverage move in a business is
making good decisions. Higher leverage than AI.
Deciding what NOT to do.
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So why is the card-carrying AI guy posting this in an AI room, nodding like a bobblehead on a dirt road?
Because this is the whole argument FOR what we do in here.
AI amplifies whatever you aim it at. Aim it at the wrong thing and it just sprints you to wrong, cheaper and faster than ever. All the context we build, the folder systems, the judgment we bolt onto the machine, all of it exists for one reason: so the leverage lands on the ONE thing that actually moves the account. Not so you can do more junk with a prettier engine.
Hormozi calls it your constraint. Jake calls it context. Same muscle, different gym --- Like how I connected that ;) ;) ;)
The tool got dirt cheap. The thinking got expensive as hell.
And we've already got the live demo, thank you very much . She posted about landing her first client on a brand-new venture, after years of dropping tens of thousands on tests that went nowhere.
How'd this one hit?
She filtered business models by the money math FIRST (low cost to get a customer, high lifetime profit, her framework's right there in the post) and only then pointed ICM at it, or so it seems to me. Her marching orders for the AI, in her own words:
"automate the dumb stuff and enrich the good stuff."
One sentence. Hormozi needed nine and a half minutes and a survey of his rich friends. She even capped the post with a public vow against shiny object syndrome. FOCUS, in all caps. Deciding what NOT to do, from somebody in the middle of actually doing it. Meanwhile I reorganize my folder system the way other people rearrange furniture.
So try his gut-check on your own setup: "Has AI actually made me more money, or just made me busier?" Answer it honest, not LinkedIn-honest.
If the answer's "busier," don't go buy more AI. Point the AI you've already got at the constraint you've been dodging since spring.
Anyway. That's my dos centavos for the day. I'm off to go automate something that actually matters, for once.
Anyone else been AI-maxing the wrong thing at Mach 5? Or is it just me and my very fast, very useless robot?
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Why AI won't make you rich in 2026
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