I had Claude run an Instagram page for me. It finds the footage, edits the reels and posts them on its own. It made 20+ edits overnight and I didn't touch anything.
But the page isn't growing yet.
The edits are fine. The problem is the content. It's all over the place, so the algorithm has no idea who the page is for.
So the lesson for me is simple. The AI can do the editing part. It can't pick a niche for you.
If you've ever started a page, how did you decide what to post about? Did you pick one topic from day one?