Usefulness has few metrics to measure by. Revenue made. Costs saved. Risks mitigated. These all translate in the world of business as "Progress". When it comes to a system that hasn't materialized or bearing fruit for these benefits, it's hard to quantify the reality of the problem we're solving. Selling is about solving. Later this week, I'll have a dedicated Hermes video as well as a live event on it this coming Saturday. In the mean time, this new video takes a step deeper into the world of friction audits and how you can meaningfully move the needle in your own day to day. Enjoy!

Welcome to all of the new faces that have joined! We're seeing an exciting surge of new people discovering and finding themselves navigating the community. We're also just turning the corner on 600 subscribers on the YT channel, new material out weekly! As a business owner (and operator), your time is under a great deal of scrutiny. Time blocks can only save you so much, there's a serious demand of raw attention and energy that you have a daily finite tank for. So you've gone into the rabbit holes around Ai and automation. You come to realize, this is a valley and despite how big you might've felt, you're just another horse in a big field. The mission I've been on has always been about the horse. One of my first businesses, the logo was a horse in flames, meant to symbolize the spirit of competitive edge in entrepreneurship. A willingness to burn myself alive in the pursuit of something greater. This was noble. And naive. Because I did burn myself. Time and time again, gave my all, and it still wasn't enough to crack through the dreams I sought for myself. OpenClaw was one of the first saddles, a real harness I could put on this metaphorical horse, that I could reliably let run. It's been rebuilding Plinko Solutions across 20 domains with A/B offer messaging on autopilot, minimal driving needed. Claude Cowork became another harness, meant to offload any clicking or typing pursuit. Every day, I push the needle through the thread of what's possible, how much I can truly reliably offload from my day to day work. Had a director pull me into a call today and suggest the presentation I prepared around solution architecture was beyond my role and was highly impressed with the level of detail he expected. It wasn't just a pretty diagram, I fed a brief and had Claude Cowork visualize it in a way I could speak to. I was watching a movie with my girlfriend while it did this. This isn't just economic leverage at an executive level, it's political leverage, because it's perceived as difficult yet functionally easy.

With Easter right around the corner, with many months and weeks into developing this, I'm excited to announce our proprietary comprehensive OpenClaw Series! 🐰🦞 It's a four-part series, the first part is going live this coming week! This will be all originally written and produced material, novel frontier work that isn't available on any other corner of the internet. Part 1: OpenClaw Zero to One Part 2: The Life Console Part 3: The Pursuit of Dedicated AI Over An Enterprise Asset Part 4: Experiencing an AI Army at Your Fingertips _ _ _ If you’ve been hearing about “AI agents” and “OpenClaw” but still don’t have anything running in the background for your business, this is for you! I just finished recording a brand new, zero‑to‑one training: How To Build AI Agents In OpenClaw For Beginners (2026 Guide). Here’s what you’ll learn inside: - Why OpenClaw can beat conventional chatbots for real business workflows - How to think in systems: What success can look like, Heartbeat.md, and scheduler daemons for always‑on agents - The 4‑file backbone that replaces massive prompts: Soul.md, Agents.md, User.md, Memory.md - How to install OpenClaw, fix the 90% beginner config mistake, and get a clean, green Gateway - How to parallel this setup with your Codex/Claude Code/any other developer-esque agent you'd have - All things cost and pricing related: infrastructure, LLM usage, and how to keep your monthly spend in the low double‑digits when you’re starting This is designed for: - Non‑coders who want a practical, no‑fluff OpenClaw setup - Technical founders who are tired of “demo agents” and want production‑ready structure - Operators who want autonomous agents doing real work (not just answering prompts) Following this course (which will also be readily available in our Classroom for easy access) will be another video course around the idea of a “Life Console” – a personal AI mission control that centralizes your goals, habits, projects, and decisions into one interface so you can actually see your progress in real time instead of juggling 10 different apps.

DISCLAIMER: Not my repo Growing base of functional OpenClaw agents you can import into your setup. Works on Codex, Claude Code, or really any agentic builder https://github.com/mergisi/awesome-openclaw-agents Currently rolling a handful of these out on Paperclip.ing Feed resources like this into the LLM that gets you the most, and ask if it’s valuable. Tons of these pop up all over all the time

To own a relationship means all things relative, assuming you could graph the relationships, are trackable. A Knowledge Engine creates a knowledge graph based on this assumption. Cognee is an example of a SaaS that does this at a generous free scale (bridges context across multiple models without drinking through token costs). LLMs do this on autopilot, mostly out of necessity for themselves. They can extrapolate next best steps based on how well they understand the steps being related. When it comes to lead generation (i.e. cold emails, direct outreach, social ladders), the premise of being understood when it feels like you're throwing darts is a direct derivative on how well you understand who you're trying to talk to. This is why the ICP exercise is so powerful. You get to see the world your ideal customer profile (ICP) lives in, the pains they feel and the trials they experience. A Knowledge Engine is what turns your OpenClaw into something beyond useful, or really any AI setup. An example of this is a setup that replaces notetakers in meetings with real time transcription feedback. It basically joins on your behalf and functions as a participant. If you wrap this in an Electron app, you could replace Cluely and its $20 subscription entirely, but then you incur usage cost, so it's a different billing meter. Useful? Sure. Valuable with a knowledge engine? Excessively. Build your ship beyond competitive edge, join us this Saturday for a live Q&A to learn more!