Usefulness has few metrics to measure by.
Revenue made.
Costs saved.
Risks mitigated.
These all translate in the world of business as "Progress".
When it comes to a system that hasn't materialized or bearing fruit for these benefits, it's hard to quantify the reality of the problem we're solving.
Selling is about solving.
Later this week, I'll have a dedicated Hermes video as well as a live event on it this coming Saturday. In the mean time, this new video takes a step deeper into the world of friction audits and how you can meaningfully move the needle in your own day to day.
Enjoy!