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Start Here: WELCOME
Start here Welcome to Circle of Founders. This is a free community for founders who want to understand how they are built, and grow a better business because of it. The whole thing rests on one idea: the walls you keep hitting are usually your wiring, not your discipline, and wiring can be seen. Three steps to get going: 1. Take your free Founder DNA read at circle-of-founders.com. It takes a few focused minutes and shows you your archetype, your strengths, and the blind spot quietly shaping your business. 2. Introduce yourself below. Tell us your archetype, what you are building, and the one wall that keeps reappearing. The more specific you are, the more the room can help. 3. Read the rules, then start posting. Wins, blind spots, and the questions only another founder would understand. One ask: give before you take. The founders who get the most from this room are the ones who show up for everyone else first. Know yourself. Grow faster.
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Start Here: WELCOME
Friday Wins 🏆
As we wrap up the week, let's celebrate something bigger than just ticking off tasks. Today, let's celebrate the people who chose to do the uncomfortable thing on purpose, the action their wiring says they'll struggle with. Congratulations @Gerold Joubert for pushing beyond your natural wiring and recording new videos for Circle Of Founders. Drop a 🎉 or a word for him in the comments And while you're here, share one win you're celebrating this week too. We'd love to celebrate with you! 🎉
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Friday Wins 🏆
Why BuildWithQuill Exists
For the past 7 days, I haven't been looking for clients. I've been rebuilding my agency from the ground up. Not because something was broken. Because I realized I was trying to sell websites instead of solving the real problem. After talking to creators and studying dozens of channels, one thing became obvious: Creators don't need another website. They need a business they actually own. Algorithms change. AdSense changes. Sponsorships come and go. But a website, an email list, digital products, and a direct relationship with your audience are assets that stay with you. So over the last week, I rebuilt everything. ✅ New positioning ✅ New website ✅ Complete brand strategy ✅ AI-powered research workflow ✅ Lead management system ✅ Product design system ✅ Outreach system ✅ Content system ✅ Standard operating procedures ✅ Creator-first business framework The biggest shift wasn't the website. It was the mission. BuildWithQuill is no longer a web design agency. Our goal is to help knowledge creators turn engaged audiences into businesses they own. That means designing the websites, digital products, and business systems that create income beyond platform-controlled monetization. Tomorrow marks the official restart. No more endless planning. No more rebuilding. Just consistent execution: • Research creators • Build relationships • Create valuable content • Deliver exceptional work • Repeat This is Day 1 of BuildWithQuill's next chapter. Let's build. #buildinpublic #creatoreconomy #webdesign #entrepreneurship #agencylife
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Now That You Know...
You've done the Founder DNA Test. That's good and it's a wise step. Now you know your wiring. You know your blind spots. You know the patterns that keep showing up. The question is: What is your next move? Are you waiting until they take over again when pressure and urgency hit? What's one action you're committing to because of what you've learned about yourself?
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Now That You Know...
Week update — building the outreach engine
Before I send a single message, I wanted the system to be right. This week that's what I focused on. Here's what got done: Lead gen system A clear process for finding and qualifying creators. Not random browsing — a structured method for identifying who fits the ICP and why. Creator analysis — two layers Self-analysis: manual review of their content, comments, bio link, gaps in their monetization, what their audience is actively asking for. AI analysis: faster pattern recognition across content performance, positioning, audience behavior. Both layers matter. The manual pass catches nuance. The AI pass catches patterns you'd miss at speed. Email template + outreach method finalized The template is built around what the analysis surfaces — not a generic pitch. The goal is to reference something specific and real in every first message. This week was slow by design. Systems before scale. If your process isn't right, more volume just means more ignored messages. Happy to share more on the creator analysis method if that's useful — drop a comment.
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