12d • General
Week update — building the outreach engine
Before I send a single message, I wanted the system to be right. This week that's what I focused on.
Here's what got done:
Lead gen system
A clear process for finding and qualifying creators. Not random browsing — a structured method for identifying who fits the ICP and why.
Creator analysis — two layers
Self-analysis: manual review of their content, comments, bio link, gaps in their monetization, what their audience is actively asking for.
AI analysis: faster pattern recognition across content performance, positioning, audience behavior.
Both layers matter. The manual pass catches nuance. The AI pass catches patterns you'd miss at speed.
Email template + outreach method finalized
The template is built around what the analysis surfaces — not a generic pitch. The goal is to reference something specific and real in every first message.
This week was slow by design. Systems before scale.
If your process isn't right, more volume just means more ignored messages.
Happy to share more on the creator analysis method if that's useful — drop a comment.
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Week update — building the outreach engine
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