⚡️ The Pivot: Why I walked away from a "Viral" niche.

Sunday Reflections

Change is coming to True North. Over the last two weeks, I’ve been refining behind the scenes, and the lessons have been brutal but necessary.

🪤 1. The Meta Trap 🧀

I recently tested a consultancy helping women navigate friendship. I posted one data-collection thread as my very first post, and it went viral—63 comments in under an hour. Then, Meta deleted the account.

Total wipeout.💥

🙄 The Lesson: Never build your foundation on land you don’t own. I refused to let my business be that vulnerable to an algorithm.

2. The Parasocial Problem

Beyond the tech, I realized the niche was wrong. My personal story of friendship "triumph" was creating a magnet for parasocial relationships. I didn’t want to spend my career managing boundaries and coaching vulnerability—I wanted to solve high-level problems.

🧂 3. The Arrival: Salt & Sulfur 🤑

I stopped oscillating between "niche" and "nature." I sat down with a mentor to align my business career with my metaphysical skills.

The result is The Salt and Sulfur: A high-end art-therapy agency for High-Net-Worth individuals.

The Mission: Helping the 1% navigate achievement disappointment, trust-fund aimlessness, and high-contrast conflict.
The Team: A collective of therapists, lawyers, and entertainment producers facilitating immersive "scenarios" for radical breakthrough.

These are my peers, my old bosses, and my friends. I’ve watched them burn bridges because they couldn’t get real. Now, I help them build.

What this means for True North

The Community stays. Same mission, same focus.
The Silo Economy is still being written.
Future Growth: Eventually, I’ll be opening a second tier to teach Wealth Managers and Brokers how to white-label these experiences for their own clients.

I’m no longer fracturing myself to fit in. I have arrived.

Stay tuned for the next chapter.

How have you pivoted?

Totally different company than I began with

New services, old vibes

Pivot? I hardly know it!

1 vote

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