What is a Language Bank and why does it matter now?
Most wellness brands don’t get flagged because they’re doing something wrong.They get flagged because automated systems misunderstand their language.
A Language Bank is a structured, pre-approved set of words, phrases, and explanations that your brand can safely reuse across your website, product pages, ads, emails, and marketplaces.
Instead of guessing what wording might trigger a review, a Language Bank gives you clarity.
A Language Bank helps you:
- Separate educational language from marketing claims
- Identify phrases that automated systems tend to scrutinize
- Replace risky wording with compliant alternatives
- Stay consistent across your entire site and team
- Reduce payment processor, ad platform, and marketplace reviews
This is especially important for:
- Wellness products
- Nutritional supplements
- Wearables and non-medical devices
These industries live in a gray zone where how you say something matters as much as what you’re selling.
A Language Bank doesn’t water down your message, it protects it.
It lets you communicate clearly, confidently, and consistently without waking up to surprise flags, paused ads, or frozen accounts.
I’ve finished building a tool that creates Language Banks automatically by scanning real websites and mapping compliant alternatives. These are the types of things you can do with AI!
I used DeepAgent for the app and ChatGPT to help me figure out some of the features.
What are you doing with AI?