## The best questions to scale your remodel business (by fixing pricing first) You did $450k and kept $4k. That’s a rounding error, not profit. Leads aren’t your bottleneck—pricing and offer are. Raising price increases gross profit and often lowers delivery costs because you serve fewer, better clients [$100M Playbook: Pricing, Page 22]. Start here. ### Offer and pricing (make more per job) - What’s your true gross margin per job (revenue minus subs/materials only)? Target 45–55% on remodels. - What’s the exact price increase (minimum +20%) you’ll test on the next 10 bids—no exceptions? [$100M Playbook: Lifetime Value, Page 11] - Which high-value deliverables can you stack to justify that price? (e.g., permit handling, 3D renders, dust control, vendor-priority scheduling) [$100M Offers, Page 116] - What conditional guarantee will you offer to reduce risk? (e.g., “On-time, on-budget or we refund the final 20%”—voided by scope changes) - What payment plan downsell will you use when you hear “too expensive”? (Translation: “too much up front”) Example: 30% deposit + progress draws. Change terms, not price [$100M Money Models, Page 102]; [$100M Offers, Page 50] ### Scope control (protect margin so the guarantee is safe) - What are your written change-order rules and minimums? (No work without signed CO + payment) - What are the timeline buffers for permits/inspections/material delays baked into your contracts? - What exactly defines “complete” to trigger the final payment? Remove ambiguity up front. ### Segmentation and targeting (sell premium to premium) - Who are your A+ buyers by ZIP, home value, and project type (kitchen > bath > flooring)? Different avatars tolerate different prices [$100M Playbook: Pricing, Page 23] - What jobs will you say “no” to because they drag margin or timelines? Simple scales, fancy fails. ### Proof and preframe (justify the raise) - What proof will you show pre-call? Before/afters, client walkthroughs, timeline certainty, budget accuracy.