Sep 7 • Business Questions
Questions to ask Hormozi AI
## The best questions to scale your remodel business (by fixing pricing first)
You did $450k and kept $4k. That’s a rounding error, not profit. Leads aren’t your bottleneck—pricing and offer are. Raising price increases gross profit and often lowers delivery costs because you serve fewer, better clients [$100M Playbook: Pricing, Page 22]. Start here.
### Offer and pricing (make more per job)
- What’s your true gross margin per job (revenue minus subs/materials only)? Target 45–55% on remodels.
- What’s the exact price increase (minimum +20%) you’ll test on the next 10 bids—no exceptions? [$100M Playbook: Lifetime Value, Page 11]
- Which high-value deliverables can you stack to justify that price? (e.g., permit handling, 3D renders, dust control, vendor-priority scheduling) [$100M Offers, Page 116]
- What conditional guarantee will you offer to reduce risk? (e.g., “On-time, on-budget or we refund the final 20%”—voided by scope changes)
- What payment plan downsell will you use when you hear “too expensive”? (Translation: “too much up front”) Example: 30% deposit + progress draws. Change terms, not price [$100M Money Models, Page 102]; [$100M Offers, Page 50]
### Scope control (protect margin so the guarantee is safe)
- What are your written change-order rules and minimums? (No work without signed CO + payment)
- What are the timeline buffers for permits/inspections/material delays baked into your contracts?
- What exactly defines “complete” to trigger the final payment? Remove ambiguity up front.
### Segmentation and targeting (sell premium to premium)
- Who are your A+ buyers by ZIP, home value, and project type (kitchen > bath > flooring)? Different avatars tolerate different prices [$100M Playbook: Pricing, Page 23]
- What jobs will you say “no” to because they drag margin or timelines? Simple scales, fancy fails.
### Proof and preframe (justify the raise)
- What proof will you show pre-call? Before/afters, client walkthroughs, timeline certainty, budget accuracy.
- What pre-call video or one-pager will set expectations, the guarantee, and payment terms so sales is clean?
> Don’t discount—raise value, then price. Selling more at low margins is how you work harder and stay broke [$100M Offers, Page 50].
### What to do after you answer these
- Implement a blanket +20% price increase on your next 10 quotes.
- Add the conditional “On-Time/On-Budget” guarantee with clear terms.
- Use a payment plan downsell to reduce upfront pain without cutting your price [$100M Money Models, Page 102].
- Stack 3–5 concrete bonuses to widen the value gap [$100M Offers, Page 116].
Your next step is simple: reply with your last 5 job P&Ls (bid, COGS, labor hours, overruns) and your average job size. I’ll give you the exact price floor and guarantee terms to roll out on your next 10 bids.
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Questions to ask Hormozi AI
