14d • CONNECTION BOARD
Why most online businesses fail to ever become Cash Systems
A lot of people say they’re building an “online business” but most are really just building a project.
A cash system has 3 parts:
- Traffic: people seeing you
- Conversion: something that makes them buy
- Retention: a reason to come back
Most people obsess over part #1 (views, followers, clicks)and ignore #2 and #3.
That’s why:• Some stores get traffic but no sales, Some funnels get leads but no money, Some brands grow but stay broke.
The real money comes from fixing the middle: What happens after someone lands on your page?
That’s where Your offer, Your page, Your copy, and Your checkout… either turns attention into cash or loses it.
When I help build or optimize ecommerce systems, this is the main thing I look at: “Where is the money leaking?”
Most of the time, it’s not ads It’s the system.
What part of your system are you focused on right now, traffic, conversion, or retention?
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Why most online businesses fail to ever become Cash Systems
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