Work Hard - That is what it takes to build your business
Hard work is the goal. It's not "work hard so that X," because as soon as you have a "so that," then the X becomes the thing. But if the goal is to work as hard as you possibly can, then the only real output we have is who we become along the way. The best days of my life are the ones when I had nothing left in the tank. And so, the goal becomes to empty the tank—not about where I drive, but just to drive the car as hard as I possibly can.