Your Capital Strategy Is Why You’re Broke or Funded
If your capital strategy is: 👉 “Ask friends and family if they’re interested…” 👉 “Wait until I have a deal to start raising…” 👉 “Hope someone wires after I send a PDF…” You don’t have a strategy. You have a prayer. Here’s what real capital closers do: ✅ Build a Capital Identity — who they raise from, why they’re trusted ✅ Document their journey (publicly) before they ask for a dime ✅ Pre-frame deals with confidence, not desperation ✅ Track investor convos like deal leads — CRM > memory ✅ Follow up even when there’s no deal to offer (that’s leadership) ✅ Have 3-4 pitch structures depending on the investor’s appetite 🧠 Capital is not closed with pressure. It’s closed with certainty. If you want more than one-time wires, build a capital system.