Your Capital Strategy Is Why You’re Broke or Funded

If your capital strategy is:

👉 “Ask friends and family if they’re interested…”

👉 “Wait until I have a deal to start raising…”

👉 “Hope someone wires after I send a PDF…”

You don’t have a strategy.

You have a prayer.

Here’s what real capital closers do:

✅ Build a Capital Identity — who they raise from, why they’re trusted

✅ Document their journey (publicly) before they ask for a dime

✅ Pre-frame deals with confidence, not desperation

✅ Track investor convos like deal leads — CRM > memory

✅ Follow up even when there’s no deal to offer (that’s leadership)

✅ Have 3-4 pitch structures depending on the investor’s appetite

🧠 Capital is not closed with pressure. It’s closed with certainty.

If you want more than one-time wires, build a capital system.

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