In 2025, even if you get your cultivation facility dialed in perfectly, that doesn’t guarantee every harvest is going to hit. You’re always up against problems like mold, bacteria, pesticides, heavy metals, employee mistakes, robberies, constant inspections. One bad run can set you back hard.
On top of that, cultivation is insanely expensive. The cost of goods sold is through the roof lights, HVAC, labor, nutrients, testing, it all adds up.
Just keeping the place running and pulling off consistent, quality harvests is a nonstop battle.
And then you’ve got the market. Wholesale flower prices have been dropping every year. Right now, they’re basically sitting at rock bottom, almost at the cost of production.
That means cultivation is quickly turning into a commodity game, you don’t set the price, the market does.
Margins get thinner and thinner, and for most growers, there’s not much room left to survive, which is why this is the perfect time to start your own brand while the prices are falling.