Profitable doesn’t mean you should buy it

Thirty minutes into this sourcing session, I hadn’t found a single product worth buying.

That’s the part nobody shows you, so I put the whole thing on YouTube. It’s a real session from one of my coaching sessions. Sports & Outdoors as the category, 11 million products cut down to 841 with Keepa Product Finder, CanFlip clearing out the gated ones, and then me opening products one by one and saying out loud why I’d buy it or skip it.

Thirteen products. Eleven skips. One I’d track. One find.

Here’s what I want you to watch for. A lot of what I skipped made money on paper.

One item for $54.99, but the brand on the listing wasn’t the brand on the cap. If Amazon ever asks for your invoices, they won’t match. Skip.

Another showed about 22% ROI and around $12 a unit. Good on paper. But one seller was sitting on 147 units. That one goes on the tracking sheet, not in the cart.

The Wilson basketball looked fine until you check the shipping. The calculator said 46 cents a unit to send it in. It’s oversized, so it ships in its own box, and the real number is closer to $3 a unit.

Profit is the first question, not the last one.

The find came right at the end, and it wasn’t even the size I was looking for. Small/medium was sold out at Canadian Tire. Large/XL was $19.93, and that size was selling for $67.24 on Amazon.ca. Watch how I got there. Checking the other sizes before you close the tab is a habit worth building.

Watch it here: https://youtu.be/dH6fUQI5Y6Y

Then tell me in the comments: what’s the last product you skipped even though the numbers worked, and why?

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Profitable doesn’t mean you should buy it