Appealing to business owners for zero down financing · Buy, Build, Sell ™ Businesses

Appealing to business owners for zero down financing

Hi, right now we're marketing on Facebook to over 55 year old owners of businesses that have five or more employees. Ideally they have management in place. We may still consider businesses that don't, but can elevate staff to become a shift manager.

In our advertising, we are emphasizing continuity and succession. We're suggesting they get to finally take a step back and enjoy ongoing payments without seeing what they've built close down.

I plan on doing a transition period for 90 days (non-commital. Ensures both sides like the arrangement, allows for training, Due diligence and a soft hand over period). Then followed by a commitment of sale at the 90 day mark.

The main goal is to smoothly handover without a sudden down payment request. That's the one potential gotcha. I'm confident in my marketing skills, having run digital marketing for clients. And my partner is local, which means if needed we can also do management.

What do you guys think I should be focusing on when I talk to the owner of the business? In our marketing there is no specific business targeted. Our first lead is a nail salon who selected "11-25 employees" though.

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