Month Two Is Where Your Mind Gets Tested
We’re in the second month of the year. This is the phase nobody talks about. January runs on excitement. February runs on discipline. Psychologically, your brain is wired to chase what feels new and rewarding. When progress slows down or results aren’t instant, your mind starts negotiating: “Maybe this isn’t working.” “Maybe I should pivot.” “Maybe I need something better.” But most of the time, nothing is wrong. You’re just in the repetition phase, and repetition feels boring. Business growth doesn’t usually break because of bad strategy. It breaks because of mental fatigue. If you can stay steady when it’s no longer exciting, you build a real advantage. Month two isn’t about hype. It’s about emotional control.