9d • General discussion
Sales Is Psychology — Not Persuasion
People don’t buy because you explained it well.They buy because it felt right.
Every decision is emotional first.Logic just comes in after to justify it.
“It’s too expensive” usually means:“I’m not sure it will work.”
“I need to think about it” usually means:“I’m afraid of making the wrong choice.”
Great sales isn’t pressure. It’s reducing fear and increasing certainty.
Emotion or logic, which do you think drives buying decisions more?
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Sales Is Psychology — Not Persuasion
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