A lot of businesses make buying too hard. The customer sees the offer, gets interested, and then has to figure out: Where do I click? Who do I message? What happens next? How much does it cost? Do I call or fill out a form? Will someone follow up? What information do they need from me? Confusion kills sales. Your customer path should be obvious. See the offer. Take the next step. Get a response .Understand the price. Know what happens next. Buy or book. Remove the friction or you won't get the sale! Question: Where is your customer path unclear right now?