A lot of businesses make buying too hard.
The customer sees the offer, gets interested, and then has to figure out:
Where do I click?
Who do I message?
What happens next?
How much does it cost?
Do I call or fill out a form?
Will someone follow up?
What information do they need from me?
Confusion kills sales. Your customer path should be obvious.
See the offer.
Take the next step.
Get a response
.Understand the price.
Know what happens next.
Buy or book.
Remove the friction or you won't get the sale!
Question:
Where is your customer path unclear right now?