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Pricing AI Chat for a High-Traffic E-commerce Site (1M+ Monthly Visitors)
Hey everyone, I’d love to get your input on a pricing challenge we’re facing.
We’re about to deploy an AI agent on a large e-commerce website with 1M+ monthly visitors. Based on early estimates, we expect around 5% of visitors to actively engage with the chat.
The AI will handle:
- Classic customer support (orders, delivery, returns, FAQs)
- Product recommendations
- Cross-sell & bundle suggestions
- Guided shopping experiences
On the backend, the system is powered by Voiceflow, and the client will be on our Voiceflow subscription, meaning we carry the full cost of credits tied directly to usage volume.
So the real challenge is:
How do we structure pricing so that:
- We stay safely profitable
- We’re protected from unexpected usage spikes
- The pricing still feels fair and predictable for the client
Appreciate any insight, especially from those already running high-volume AI systems
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Pricing AI Chat for a High-Traffic E-commerce Site (1M+ Monthly Visitors)
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