22d • General discussion 💬
Cold Email or Meta Ads: Which One Should You Use?
“What’s better… cold email or Meta (Facebook/Instagram) ads?”
❄️ Cold Email Outreach = You Go to the Customer
Imagine you walk up to the right person and say:
“Hey! I think I can help you. Want to talk?”
That’s cold email.
You choose exactly who you want to talk to:
CEOs, founders, business owners…
And you message them directly in their inbox.
✔️ Super targeted
✔️ Low cost
✔️ Works fast
✔️ Great for B2B services
📢 Meta Ads = You Wait for the Customer to Come to You
Meta Ads are like putting up a big board and hoping the right people see it.
You pay money and Meta shows your ad to thousands of people.
Some will click.
Some won’t.
✔️ Good for big audiences
✔️ Good for eCom
❌ Can get expensive
❌ Not always targeted enough
❌ You depend on the algorithm
🥇 So which one is better?
If you want fast meetings with the exact people you want →Cold Email wins.
If you want lots of people seeing your brand, like creating awareness →Meta Ads win.
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Cold Email or Meta Ads: Which One Should You Use?
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