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28d • General discussion
Why Do Some Products Go Viral and Others Get Tossed?
I get this question a lot. Here's the answer:
It’s not the logo.
It’s not the price.
It’s often not even the product.
Stanley almost killed the Quencher in 2019. Nobody wanted it.
Nothing changed except this:
Three women who ran a shopping blog called The Buy Guide had an audience of women who needed a cup that could keep up with their actual life. Handle. Straw. Fits in a cupholder. Ice cold all day. Dishwasher safe.
Stanley had been marketing to outdoorsmen.
The Buy Guide’s audience had been ignored.
Once the right product found the right audience with the right problem — it spread on its own.
Revenue went from $70 million to $750 million.
So here's the thing: it's not about finding more people. It's about finding the RIGHT people.
Stanley had the right product the whole time. They just didn’t know who needed it.
Does your product or solution solve a real problem for the right audience?
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Why Do Some Products Go Viral and Others Get Tossed?
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