"Just checking in" keeps your name in their inbox. It doesn't give them a reason to care. If you want a better way to connect with your clients and members: 𝗝𝗢𝗜𝗡 𝗠𝗘 𝗧𝗢𝗗𝗔𝗬, 𝗟𝗜𝗩𝗘 𝟭𝟮:𝟯𝟬 𝗣𝗠 𝗖𝗦𝗧 𝗳𝗼𝗿 𝗮 𝗤&𝗔 𝘁𝗼 𝗮𝗻𝘀𝘄𝗲𝗿 𝗮𝗻𝘆 𝗺𝗲𝗿𝗰𝗵 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲. Because here's the thing, most of us follow up the same way: another email, another nudge, another "hope you're well!" The problem? Nobody remembers the fourth follow-up. They remember the person who sent them something useful at exactly the right moment. Here's what I'd do instead: before you send anything, ask what would actually help this person right now. 1. A tool for their first week 2. A real thank-you after a referral 3. Something that makes their day easier I've been making products for businesses for 30+ years, and the ones people keep always have a job to do. Email isn't the problem. A follow-up with no purpose is. So: are you trying to send more messages, or build a stronger relationship? 𝗝𝗢𝗜𝗡 𝗠𝗘 𝗧𝗢𝗗𝗔𝗬, 𝗟𝗜𝗩𝗘 𝟭𝟮:𝟯𝟬 𝗣𝗠 𝗖𝗦𝗧 𝗳𝗼𝗿 𝗮 𝗤&𝗔 𝘁𝗼 𝗮𝗻𝘀𝘄𝗲𝗿 𝗮𝗻𝘆 𝗺𝗲𝗿𝗰𝗵 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲. If you can't make the live call, share one follow-up you send on repeat, and let's give it a job. The Loyalty Merch Map helps too (Classroom: Create Kickass Branded Merch, Module 4).

If you could improve ONE customer moment this month, which would you pick? 1. Welcoming a new customer or member 2. Following up after a project 3. Thanking someone for a referral 4. Recognizing a milestone Post the number and share why. HAPPY FRIDAY!

If you've been lurking OR if you have a bunch of questions about merch ask me -- LIVE! Join me November 2nd. Link in the calendar. And MARK your calendar. This is open to all members. Who's joining?!

One of our members @Shannon Boyer is hosting a FABulous event. Here is the link to join! There are 12 amazing live presentations and three panel discussions on each of the content pillars. - Get Seen - Make Sales - Have a Life Who's going?!

Most business owners trying to get more repeat clients and referrals are doing the same thing: posting more. More reels, more emails, more "just checking in." The problem? Being seen isn't the same as being remembered. Someone can see your post today and still forget your name when their friend asks, "Do you know a good ___?" That leads to doing all the marketing things and still feeling invisible. After 30+ years making products for businesses, here's what I'd do instead: Pick ONE moment after the sale (the welcome, the finish line, the thank-you) and make it worth remembering. Something useful. Something that clearly came from YOU. Because people talk about how you made them feel, not how often you posted. And that's where repeat business and referrals actually come from. So ask yourself: are you chasing more views, or giving people a reason to come back? Tell me below: which moment would you pick first? If you're not sure, watch the Loyalty Merch Map here in the Classroom: Create Kickass Branded Merch, Module 4. PLUS: Grab the FREE resource checklist in the lesson.