What Is The Best Closing Gift For My Client?

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The closing gift that gets you the most referrals has nothing to do with closing day.

Look at real estate agents as an example.

Most give the same closing gift:

A wine basket. A candle set. A gift card with their headshot on it. And most clients forget it before the boxes are unpacked.

But, the agents getting referrals and being remembered are thinking about moving week — not closing day.

They're giving a 𝗙𝗶𝗿𝘀𝘁 𝗡𝗶𝗴𝗵𝘁 𝗞𝗶𝘁 — a curated set of branded items their client will actually use and will be sitting on their counter a year later...

A measuring tape and wall anchors because they're going to be hanging pictures. Olive oil, a bamboo cutting board, a set of good dish towels. A multi-tool that stays in their toolbox for years. Premium coffee in a new cannister for their first morning. A cozy throw for the couch. And a reservation at the best neighborhood restaurant they don't know yet because no one wants cereal on their move-in night!

Every item chosen.

Every item branded.

Every item a quiet signal that you pay attention.

That's the difference between a gift that gets thanked once and one that referes your next client.

What's the most thoughtful client gift you've ever given — or received?

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What Is The Best Closing Gift For My Client?