The Brand Drink Test
Quick exercise: If your brand were a drink, what would it be?
🥤 Coke — Classic. Reliable. Everyone knows exactly what they're getting.
🟢 Poppi — Trendy. A little unexpected. Appeals to a specific crowd.
💀 Liquid Death — Edgy. Unapologetic. Definitely not for everyone.
Drop your answer below — and I'll tell you what your branded merch should probably feel like.