15d (edited) โข General discussion
HOOKERS NEED MERCH!
๐ข๐ป๐ฒ ๐ฃ๐ผ๐๐ ๐๐ฟ๐ผ๐บ ๐ฎ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐ผ๐ณ ๐๐ผ๐ผ๐ธ๐ฒ๐ฟ๐ ๐๐ฎ๐๐ฒ ๐ ๐ฒ ๐ฆ๐ถ๐
๐ ๐ฒ๐ฟ๐ฐ๐ต ๐๐ฑ๐ฒ๐ฎ๐
a member of this group runs a crochet community.
She calls her members Hookers!
Which already tells you she knows exactly who her people are. (And she's hilarious!)
Her recent post joked about the possible side effects of learning to crochet:
โข Buying yarn for projects you havenโt started.
โข Saying โjust one more rowโ at midnight.
โข Collecting unfinished WIPs.
โข Calling the yarn stash an โinvestment.โ
โข And eventually referring to yourself as a hooker in public.
I read it and immediately started creating a 12-Step 'Recovery' Program for merch that would be fun:
Project bag: One Stitch at a Time
Row counter: One Row at a Time
Stitch-marker tin: Emergency Hooker Supplies
Project tags: Still Working My Program / Itโs Complicated / On a Break
Crochet notebook: My Recovery Plan โ for recovering all those unfinished WIPs.
Tool pouch: One Stitch at a Time โ Hooker Survival Kit
None of those ideas came from browsing โbest merch for crocheters.โ
They came from the culture she had already created.
The language.
The habits.
The inside jokes.
The things her people immediately recognize as theirs.
The products arenโt the idea. Her community is.
Sometimes the best product ideas are already sitting in the way your customers talk.
Whatโs one phrase or inside joke that would immediately tell your customers, โthis was made for usโ?
Donโt give me a product idea. Give me one phrase, joke, habit or problem your clients, customers or members understand that an outsider probably wouldnโt.
Letโs see what might be hiding inside it.
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HOOKERS NEED MERCH!
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