Jul 10 (edited) โข General discussion
๐๐ผ๐ ๐๐ผ ๐๐ถ๐ ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ ๐๐ป๐๐ผ ๐ฑ๐ฐ ๐๐ฎ๐ฟ๐ฑ๐ ๐ฌ๐ผ๐๐ฟ ๐๐น๐ถ๐ฒ๐ป๐ ๐๐ฎ๐ป ๐๐ผ๐น๐ฑ
You have a body of work โ a method, a framework, a set of questions or principles you've built your business on.
Now imagine handing your clients a small deck of cards built from that work.
The instinct is to try to fit everything on the cards. Don't. (That's the shortcut most people miss.) You're not compressing your entire body of work onto cards... you're picking the moments your framework needs to show up in someone's day โ and building one card per moment.
For a brand consultant, it's not the whole positioning framework. It might be the one filter the marketing team runs every campaign brief through, plus the three core principles that decide whether copy sounds like the brand. That's a deck.
For a coach, it's not your entire methodology. It's the 12 prompts you know clients need between calls โ one for the week they're avoiding a hard conversation, one for the week they're stuck on pricing, one for the week they're doubting themselves. Each card meets a real moment.
For a keynote speaker, it's not the full talk. It's the six ideas the audience quotes back most, each on its own card, plus the signature questions you want them sitting with on the flight home... and in the months to follow. The deck becomes the takeaway that outlasts the room.
The key here is the deck isn't a compressed version of everything you teach. It's a curated set of moments where the idea needs to be present โ and one card per moment.
That's the shift.
If you're sitting with a framework and trying to figure out which pieces belong on the cards, tell me what you keep teaching, and I'll help you find the 54 moments worth building.
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๐๐ผ๐ ๐๐ผ ๐๐ถ๐ ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ ๐๐ป๐๐ผ ๐ฑ๐ฐ ๐๐ฎ๐ฟ๐ฑ๐ ๐ฌ๐ผ๐๐ฟ ๐๐น๐ถ๐ฒ๐ป๐ ๐๐ฎ๐ป ๐๐ผ๐น๐ฑ
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