Your Internal Authority Is Showing πŸ‘‘
Let's talk about PR for a second... πŸŽ™οΈ
Because most coaches think PR is about "getting featured" or "being seen" or landing that podcast interview that'll magically make you famous. πŸ™„
That's not PR. That's ego with a media kit. πŸ“Έ
Real PR - the kind that actually builds your business - starts INTERNAL. 🧠
It's about your authority showing up externally. ✨
Here's The Thing Nobody Tells You: πŸ’‘
You can buy ads. πŸ“’ You can hire a publicist. πŸ“° You can pitch yourself to every podcast under the sun. 🎧
But if you don't own your authority internally? None of that shit matters. 🚫
External visibility without internal authority is just noise. πŸ“£
And the market can SMELL the difference. πŸ‘ƒ
What Internal Authority Actually Looks Like: πŸ”₯
You KNOW your shit. πŸ“š Not in a "I read a book once" way. In a "I've done this 1000 times, I've seen every scenario, and I can solve this problem in my sleep" way.
You're not performing expertise. 🎭❌ You're LIVING it. Your authority isn't a persona you put on for Instagram. It's who you actually are.
You have unshakeable conviction in your work. πŸ’Ž You're not second-guessing your prices, your methods, or your value. You KNOW what you bring to the table.
You're not comparing yourself to everyone else. πŸ‘€βŒ You're in your own lane, doing your own thing, with your own point of view.
You trust yourself MORE than you trust the algorithm. πŸ“Š Your strategy isn't dictated by what's trending. It's dictated by what WORKS for your people.
When That Internal Authority Is Solid? 🎯
Your external PR becomes MAGNETIC. 🧲
Your content hits different. ✍️ People can feel the confidence, the expertise, the "I know what the fuck I'm talking about" energy.
Media opportunities find YOU. πŸ“¬ Podcasts reach out. Features happen. Collaborations show up. Because authority attracts attention.
Your messaging is CLEAR. πŸ’¬ No wishy-washy "I help people transform their lives" bullshit. You say exactly what you do, who it's for, and why it matters.
You show up consistently. πŸ“… Not because you're "supposed to" but because you have something WORTH saying and you know it.
People trust you faster. ⚑ Your authority precedes you. Referrals roll in. Sales conversations are easier. Your reputation does half the work.
The Hard Truth: πŸ’£
You can't PR your way out of imposter syndrome. 🎭 You can't get featured into authority. πŸ“° You can't podcast guest your way to confidence. πŸŽ™οΈ
External visibility amplifies what's already there. πŸ“’
If your internal authority is shaky? Your PR will be too. 😬
If your internal authority is SOLID? Your PR becomes unstoppable. πŸš€
So Before You Pitch Yourself Anywhere: πŸ›‘
Ask yourself:
  • Do I own my expertise? βœ…
  • Am I clear on my unique POV? βœ…
  • Do I trust my methods? βœ…
  • Am I ready to stand behind my work publicly? βœ…
Because THAT'S the foundation of strategic PR. πŸ—οΈ
Not your headshots. Not your media kit. Not your follower count. πŸ‘₯
Your unshakeable internal authority showing up externally. πŸ’ͺ✨
That's what builds a brand people can't ignore. πŸ”₯
Drop a comment below: On a scale of 1-10, how solid is your internal authority right now? And where do you want to show up externally? Let's talk about it. πŸ‘‡πŸ’¬πŸŽ―
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Suzanne Dwyer
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Your Internal Authority Is Showing πŸ‘‘
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