Are you playing chess?โ๏ธ
Here's the thing that separates the businesses that scale from the ones that stay stuck in the hustle... Strategy. ๐ฏ Not tactics. Not "hacks." Not whatever the fuck guru-of-the-week is selling you. ๐ I'm talking about actual strategic thinking. Chess moves, not checkers. โ๏ธ Most coaches and consultants are out here playing whack-a-mole with their marketing. ๐จ They post when they "feel inspired." ๐ญ They launch when they need cash. ๐ธ They pivot every time something doesn't work in 3.2 seconds. โฐ That's not marketing. That's chaos with a Canva subscription. ๐ตโ๐ซ Here's What Strategic Marketing Actually Looks Like: ๐ Every move has a purpose. ๐ฒ You're not just "posting content" - you're building authority, nurturing relationships, and creating a path to the sale. Each piece connects to the next. You're thinking 3-5 moves ahead. ๐ง That reel you're posting today? It's setting up the email you'll send next week, which is warming people up for the offer you'll make next month. It's intentional AF. You know what your opponent (the market) is doing. ๐ You're not just talking at people. You're responding to their actual objections, meeting them where they are, and anticipating what they need to hear next. You're playing the long game. ๐ Quick wins are cool, but strategic marketing builds sustainable revenue. The kind that doesn't require you to hustle yourself into the ground every month. The Difference Is This: ๐ก Tactical thinking = "What should I post today?" ๐ฐ Strategic thinking = "What does my audience need to believe/understand/feel before they're ready to buy, and how do I systematically move them through that journey?" ๐ฅ One keeps you reactive and exhausted. ๐ฎโ๐จ The other builds a business that actually fucking works. ๐ฐ So ask yourself: Are you playing chess with your marketing, or are you just moving pieces around hoping something sticks? ๐ค Because the coaches making consistent 6-7 figures? They're playing chess. Every. Single. Time. ๐ Drop a comment below and tell me: How are YOU playing chess in your coaching business right now? What's your strategic move? โ๏ธโฌ๏ธ