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To advertise or not to advertise? That is the question
Good morning everyone I have been tinkering quite heavily with Meta ads and Google ads and I would love to know about anybody's experience if they have any? I'm contemplating advertising my group sessions and marketing is haaard! Be great to share experiences if applicable - my Mock Prep course is making sales but quite slowly and I did have a late burst with the last one I ran but it's still scary! :) Happy Friday Rob
Welcome!
Thank you to our new members and my apologies for the delay in some content. I have been extremely busy evaluating the 1-2-1 business and I've decided that group sessions are the way to go! I'm looking to grow my group sessions as now, each new member brings another £10 to the 'hourly rate' with no extra admin. I believe that many people can improve the efficiency of the admin with the use of AI (incrementally not going the whole hog straight away) and provide a better service which can justify increasing prices should you wish to. This isn't a flex at all, I just want to share with you what a normal guy did in 6 months of working on this solidly using the strategies within my videos. My average rate per 50 minute session has more than doubled and I'm still getting near to 100% conversion rates on conversations with leads that come my way. Because I'm quoting significantly higher figures, people assume you're a better tutor (which hopefully you are!) and there's still room to drop your figure slightly if you want to make a sale and fill your remaining sessions. However, with a group there is no cap. I'm doing the sessions almost like a 'stream' experience with students interacting via the chat so if you can get a decent number in there, it will overtake whatever you feel you can charge for 1-2-1 and you can start paring that back or just keep growing your revenue. If you have any questions, please let me know and I will do my best to get back to you ASAP. Enjoy the rest of your weekend! Rob
What Makes a Maths Resource Actually Useful?
One thing I’ve noticed about teaching maths is that creating good resources can take almost as much thought as planning the lesson itself. A worksheet might look great, but if the questions aren’t well matched to the specification, don’t provide enough variety, or don’t help students understand their mistakes, it may not have the impact we hoped for. For tutors teaching GCSE or IGCSE maths, I’m curious: What do you look for when deciding whether a maths resource is genuinely worth using with your students? Is it accuracy, question variety, difficulty progression, time saved, exam relevance, or something else? And what’s one resource or tool you’ve found that has genuinely made your tutoring easier?
Social Proof
Hello everyone and welcome to our new members. This is just a quick post talking about social proof and how important it is to get some social proof in order to gain new clients. I created a Google business profile for free and on that profile you can request reviews and testimonials from your current and past clients. This has been something really useful for me when getting new clients because I can just point them to my reviews or you could do your reviews on a Facebook page. That can help sway them to work with you in the future. I used to underestimate the power of a decent review and now I see that actually it's one of the most useful things you can do to convert your leads into paying clients. You can Google Bow Tie Teacher and see the sorts of things people write about me if you wish; I used to find it extremely difficult to ask for reviews especially if people ignore it after a couple of times. But I'm growing a thicker skin as time goes by and am learning not to take it so personally, especially when you've done so much to help their child progress. So give it a go! Reach out to your WhatsApp contacts, your email contacts and whoever else has worked with you in the past and ask them for some positive words!! Have a great day, Rob
My biggest earner!
So I don't want to jinx this one because it's brand new this week but the initial signs are super positive so I just wanted to update you all on what's happening. In the UK, we have just had our GCSE (end of 16 years old) examinations and in maths, a significant number of students (around 30% depending on sources) do not meet the pass requirements. I believe this is a travesty but it's also an opportunity to support a great number of them in the mandatory November resit exam (if they stay in education, they must take maths again which is pretty demoralising). I have been advertising my resit course using all of the research that I have been learning about to address a significant pain point for parents and students. I have offered a money back guarantee (there are some conditions to protect myself) but I have already had 3 sales in the first 3 days @ £250 a pop. I have another 5 strong leads that I am pursuing so, if I can get to 10 attendees, that will be my biggest 'hourly rate' by far. It is a 6 week course (2 online sessions per week) and if successful, I will be running extra ones through the year and hopefully scale it to a very decent earner. Is there something similar you can do in your country to grow a group with a time based scarcity, a pain point and a money back guarantee which is meant to keep you up at night?! It is a risk for sure but I will be holding on to the money just in case it falls flat on its face and the very worst that can happen is that I ran 12 group sessions for nothing. If it does work then who knows where it might go... Feel free to comment below if you have questions :)
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