Sep 5 (edited) • General discussion
I've worn MANY hats
Most of you really only know me for working in the tradeshow industry...which I love.
But my long time friends and co-workers know that I was also a Marketing Director.
My marketing journey started as a Business Development Coordinator, then Marketing Specialist, then Marketing Manager, then Marketing Director. I assume that's kind of a popular progression.
As a Marketing Director, my team and I were responsible for a plethora of projects. I'm sure I'm forgetting some of our initiatives, but some were:
- Back cover magazine ads
- Mailers
- Product placement
- New product launches
- Website overhaul
- New product box designs
- Catalog placement
- Social media marketing
- Co-marketing partnerships
- Press releases
- Holiday promos
- And, of course, we can't forget...tradeshows
I'm curious...how did you get into marketing? What was your progression? And what types of projects do/did you work on?
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I've worn MANY hats
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