Booth Staff Training: The difference between "winning" and "losing".
Don't take my word for it.
Take Mark Cuban's word for it. =)
Booth design turns heads, but booth staff win deals!
Train these 10 habits and watch conversations turn into pipeline.
๐Ÿญ) ๐—ฆ๐—ฒ๐˜ ๐—ผ๐—ป๐—ฒ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐—ผ๐—ฏ๐—ท๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ.
Leads? Meetings? Awareness? Pick one. Align everything to it.
๐Ÿฎ) ๐—ก๐—ฎ๐—ถ๐—น ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€.
Warm greet. Eye contact. Confident energy. Invite, donโ€™t ambush.
๐Ÿฏ) ๐— ๐—ฎ๐—ธ๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐˜† ๐—ป๐—ผ๐—ป-๐—ป๐—ฒ๐—ด๐—ผ๐˜๐—ถ๐—ฎ๐—ฏ๐—น๐—ฒ.
Quick refreshers, micro-quizzes, role-plays. Confidence builds trust.
๐Ÿฐ) ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฝ๐—ฒ๐—ป ๐—ฎ ๐Ÿฏ๐Ÿฌ-๐˜€๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ ๐—ฝ๐—ถ๐˜๐—ฐ๐—ต.
Short, relevant, conversational. Practice until it feels natural.
๐Ÿฑ) ๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ผ๐—ฏ๐—ท๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€.
Listen first. Clarify. Answer with proof, demos, data, examples.
๐Ÿฒ) ๐—จ๐˜€๐—ฒ ๐—ผ๐—ฝ๐—ฒ๐—ป ๐—ฏ๐—ผ๐—ฑ๐˜† ๐—น๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ.
Uncross. Face visitors. Hands visible. Phones away.
๐Ÿณ) ๐—–๐—ฎ๐—ฝ๐˜๐˜‚๐—ฟ๐—ฒ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—น๐—ฒ๐—ฎ๐—ฑ (๐˜„๐—ถ๐˜๐—ต ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜).
Log notes, next steps, and owner, on the spot.
๐Ÿด) ๐—ฅ๐˜‚๐—ป ๐—ฎ ๐—บ๐—ผ๐—ฐ๐—ธ ๐—ฏ๐—ผ๐—ผ๐˜๐—ต.
Simulate rushes, curveballs, and lull tactics. Give fast feedback.
๐Ÿต) ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜ ๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ด๐˜†.
Rotations, hydration, micro-breaks. Fresh beats frazzled.
๐Ÿญ๐Ÿฌ) ๐——๐—ฒ๐—ฏ๐—ฟ๐—ถ๐—ฒ๐—ณ ๐—ณ๐—ฎ๐˜€๐˜.
What worked, what didnโ€™t, what to change. Implement improvements at the next show
Training isn't a โ€œnice to have.
Its a must have.
What did I miss regarding booth staff training?
Side note: as you can see this video was created via Sora. Mark Cuban and I aren't really BFF's.
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Heather Bundgaard
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Booth Staff Training: The difference between "winning" and "losing".
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