In our sales calls I feel we pitch a lot of the value we bring versus competitors and I still find that customers turn us down 9/10 because we are more expensive. What things have you found help the most in getting the client to see past the price and find the value in your company.
For reference; we always compare our contracts to others, we encourage them to visit our website/socials, we show them our license number and insurance coverage. These clients have already been pre-qualified as well.