Great job to everyone who showed up for Part 1 of the Masterclass! We laid the foundation the RIGHT way. 💪 Yesterday we covered: - ✅ Understanding equipment types - ✅ How load boards actually work - ✅ What brokers are looking for - ✅ Basic negotiation strategy - ✅ How to calculate your target rate - ✅ Why margin matters more than “just booking the load” If you missed it — the replay is available. Get caught up before the next session so you’re not behind. 💰 HOW TO FIND THE PROPER RATE (Negotiation Breakdown) This is where dispatchers either WIN or LOSE. You don’t just call and “ask what it pays.” You calculate FIRST. 🧮 STEP 1: Calculate Loaded Miles Example: Load is picking up in Dothan, AL Delivering to Orlando, FL Let’s say total loaded miles = 400 miles 📊 STEP 2: Know Your Equipment Target Rate Every equipment type has a target range. Example targets (varies by market): - Cargo Van: $1.20–$1.80 per mile - Box Truck: $1.80–$2.50 per mile - Hotshot: $2.00–$3.00 per mile - 53’ Dry Van: $2.00–$3.50 per mile - Flatbed: $2.50–$4.00 per mile - Reefer: $2.75–$4.00 per mile (Always adjust based on region and demand.) 💵 STEP 3: Multiply Miles × Desired Rate Let’s say you’re dispatching a HOTSHOT You want at least $2.50 per mile 400 miles × $2.50 = $1,000 That means $1,000 is your MINIMUM goal. 🎯 STEP 4: Build Your Negotiation Cushion You NEVER open at your minimum. If you need $1,000… You negotiate at: 400 miles × $2.80 = $1,120 Now you have room. If broker says: - “Best I can do is $1,050” → You still win. - “I can meet you at $1,080” → Even better. - “I can do $1,000 flat” → You hit your floor. But if you start at $1,000, you have no leverage. 🧠 REMEMBER THIS: ✔️ Calculate BEFORE you call ✔️ Know your carrier’s operating cost ✔️ Know your deadhead miles ✔️ Always negotiate ABOVE your desired number ✔️ Don’t sound desperate — sound confident 🔥 NEXT SESSION In the next class we’re going deeper into: - Live load board breakdowns - What to avoid when booking - How to read between the lines of a load - Real broker call examples - Profit vs. busy work

Most new dispatchers think the business starts when you book a load. It doesn’t. It starts with PREPARATION. If you don’t have these things ready, you’re already behind: ✅ Carrier packet completed and organized ✅ MC & DOT verified ✅ Insurance on file ✅ Equipment details written down (length, weight capacity, straps, tarps, etc.) ✅ Target lanes written down ✅ Minimum rate per mile goal set If you don’t know: – What your carrier needs per mile – What lanes you’re targeting – What equipment limitations you have You’re just guessing on the load board. And guessing costs money. 🔥 Assignment For Today: Drop below: 1. What equipment are you dispatching? 2. What city/state are they based in? 3. What is their MINIMUM rate per mile goal? If you don’t know #3 yet — say “Need help calculating.” We’re building this the right way from the foundation up. No rushing. No guessing. No fake motion. We’re learning to move strategically. — Chris Blue Border Dispatching 🚛

Wanting help with your dispatch business! Before we hop on a call, I need a little info so I can prepare a plan tailored to you. Start here: 👉 https://docs.google.com/forms/d/e/1FAIpQLScRqwNGKn2UNpMrOTzpoa1pkc8-SmvHvchD8iKQCsj8uGBs6g/viewform?usp=header After you submit the form, you’ll be sent to my calendar to schedule our session.

I’ve been getting the same questions over and over in DMs, so I want to be clear and transparent. This community will always have free value. That’s not changing. However, for those who want deeper guidance, faster answers, and real structure, I’ve opened a paid upgrade. 🔓 Blue Border Pro includes: *Priority answers to dispatching questions *Weekly live Q&A calls *Load board walkthroughs (DAT, Truckstop, 123) *Paperwork breakdowns & real examples *Lane strategy & rate guidance *Mentorship-only posts & resources This is for people who: *Don’t want to guess *Don’t want to make expensive rookie mistakes *Want real guidance, not hype ⚠️ What this is NOT *Not a “get rich quick” promise *Not dispatching done for you *Not for people unwilling to learn 💰 Price: $49/month No contracts. Cancel anytime. If you’re serious about doing this the right way, the option is there. If not, you’re still welcome to stay in the free community and learn. Build smart or pay for mistakes later. 🚛💯

If you’re a new authority and don’t have these things in place, you’re already behind. Before asking about loads, rates, or dispatching, make sure you have MOST of this done ⬇️ ✅ BUSINESS & COMPLIANCE Active MC & DOT number Authority active (not pending) BOC-3 filed Insurance on file (liability + cargo) No serious FMCSA red flags ✅ LOAD BOARDS (CRITICAL) At least ONE load board account: DAT Truckstop 123Loadboard Understand: Lane pricing Deadhead vs profit Why “cheap freight” exists If you don’t understand the boards, you’re gambling — not running a business. ✅ PAPERWORK YOU MUST KNOW Rate confirmations BOLs Invoices Detention & layover requests Broker packets If paperwork confuses you, dispatching will confuse you. ✅ EQUIPMENT & EXPECTATIONS Know your true cost per mile Know what lanes your equipment fits Be realistic about: Your first 30–90 days Rejection Slow weeks ⚠️ REAL TALK Dispatching does NOT: Magically fix bad business decisions Eliminate downtime Guarantee high-paying loads every day Dispatching IS: Strategy Communication Timing Relationships 👉 NEXT STEP Comment below with: Equipment type Home base Authority status (active/pending) If you want 1-on-1 help, mentorship, or dispatching services, that will be shared soon. Build it right or pay for mistakes later. 🚛💯