Ever wondered how I learned so much about local SEO? I started with Darren Shaw's Maps Ranking Factors almost a decade ago. Darren has been researching and practicing local SEO pretty much since the beginning.
These are the factors that I consider when I'm building action plans for ranking local businesses on Google Maps.
You'll see a lot of common themes in what I talk about.
GBP category, proximity, keywords in the business name, business hours, and REVIEWS.
So if you're planning on getting into it yourself, this is a great place to start!