@Michael MacKrell that's an interesting niche that I haven't tapped into yet, but I do agree that a lot of money is lost after quotes are sent. That's why I lean so heavily into quality over quantity. You're right that anyone can generate leads. The ones that turn into booked jobs are more frequently a result of good branding and marketing that build trust before the property owner even contacts the business. A lead is a lead, plain and simple. That's a person showing interest and allowing contact to be established. But there are good leads and bad leads. Bad leads typically see an ad and click a button, never to be heard from again. Good leads are oftentimes ready to buy from that company before they even become a lead. The difference comes back to trust. Some other tactics that I know help with converting after the quote goes out: 1) Use a quote format that speaks plainly to the consumer's needs --AI can be trained to do this very well with the right inputs 2) Set clear expectations for next steps, including scheduling the follow up meeting 3) Offering financing to support capital limitations 4) Don't look like a one-man show that might disappear tomorrow As for software recommendations, I'm all about solutions. So if there's a way to solve a problem by adding software with process around it, I don't think it's a bad topic to cover. One of my clients just needed a spreadsheet to keep track of cash payments and who was holding money. Some guys need a CRM/field service management. Others need to offer financing to track and convert more leads. But I am all for hearing what software doesn't work and why so that we can all try to avoid bad outcomes. The split in this group is about 50/50 between marketers and contractors. The whole idea here is to support whoever is responsible for growth in blue collar businesses, regardless of their background.

Hi Al, Welcome, and thanks for the kind message! Happy to have you here. Feel free to make a post if there's anything else you're wondering about.

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I know, I know. People want to talk to a real person. And they will, right after they get qualified 😁