A CRM is essentially a TOOL that you can use to MAINTAIN, MANAGE & GROW your business. It may also consist of a website integrated with IDX technology to display MLS listings on the website. - Used for Managing – Leads, Clients & Transactions. - Follow up – Provides an organizational system to stay in touch with clients and leads - Tracking – Know where your business comes from, how many touches your clients are getting, your business volume, goal setting & goal tracking - Automation – Use automation to free up more time for your clients (Functionality of each CRM differs and offer a wide range of features) AI functionality is also built in to some CRM's)

It's for busy Agents. A practical design, short segments and a review/homework section and no canned scripts. The course not only includes a lead conversion strategy and an easy to follow plan. The course starts at the beginning by teaching you how to set up systems to increase your profitability and save you time. This community is for non sales people in a sales role that want to improve their skills and boost their conversion rates and connect with others that want to do the same.

Yes you do. A CRM is how you will manage your leads, contacts and follow up. Best case scenario is one where you have administrative control and can customize you sources of business, pipelines, segments and tags/labels. If you can't, they may already be existing and you can use what is in your existing CRM / system. (Oh and what's a CRM?) It's a customer relationship management program that you use to store and manage your contacts / leads / clients and their contact information as well as notes on your correspondence with leads and clients. Most businesses are using some sort of CRM today, but yours may not be and if that's the case, it may be time to start evaluating what's out there.