Most people think Amazon’s logo is just a smile.
But there is a deeper story behind it.
Amazon’s first logo in 1995 had an “A” shaped like the Amazon River. It represented the vision of building something massive.
By 2000, the logo changed to the one we know today.
The arrow from A to Z shows Amazon wants to sell everything and it also forms a smile.
A logo helps people remember you.
But the value you create is what builds the brand. #Believe