I work with Chad Carden, founder of The Carden Group, who has spent over two decades helping leaders transform culture and performance inside large organizations. Chad realized that while his leadership training programs were powerful, his YouTube content wasn’t reaching the executives and VPs who actually make the hiring decisions. Together, we map out how to target the right audience, shift the message toward what decision makers care about, and turn YouTube into a business development tool, not just a platform for views.