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Learned something new!
I went live today and learned a new way to find out which communities have key words in there about pages and also how to structure the 11 key words for skool's internal search, I'll paste the summery here. If you are running a community on this platform, you need to understand that your digital infrastructure is serving two completely different discovery engines at the same time. The biggest operational leak I see right now is treating Skool's internal algorithm and Google's external index as the same thing. Google crawls the public-facing text on your About page to capture wide-net external leads, while Skool’s internal engine relies on a strict set of backend metadata tags to recommend your group to logged-in users. Optimizing for one does not automatically optimize for the other, which means if you aren't feeding both algorithms what they specifically require, you are actively leaving monthly recurring revenue on the table. To audit the external engine, you can bypass traditional scraping and run a rapid diagnostic using Google's site operator. By typing site:skool.com "your niche" -"missing keyword" into Google, you can instantly x-ray competitor About pages to see who is failing to use high-intent, problem-solving phrases in their public copy. Google needs these long-tail, conversational keywords woven directly into the paragraphs and headlines to index the page for organic web traffic. Finding these keyword gaps in other communities gives you the exact blueprint for what your own public copy should be targeting to capture external search intent. Once the external copy is locked in, you have to capture Skool's internal traffic by properly structuring the 11 backend discovery keywords in your community settings. Do not just type random words or use hashtags; you need to build a structured allocation matrix. Assign your slots logically across Macro identifiers (broad industry terms), Tool/Format identifiers (specific skills or software), High-Intent outcomes (monetization goals), and Proprietary terms (your brand name). When inputting these, you must separate each exact-match phrase with a comma so the system registers it as a distinct tag. Skool's algorithm favors clarity and repetition, so ensuring your highest-value tags from this matrix are also repeated in your group title and short description is the ultimate lever for ranking number one internally.
Reddit only for research?!
I went live on you tube for about 90 mins and did a deep dive on how useful reddit can be for research and finding leads. Turns out unless you are in it for the long hall and want to spend months making an authentic account, there is a good chance you will be seen as a spammer or marketer. Unless you want the mods to tank your post or account, its best to leave a high quality personalized response in short bursts and let it lay fallow. So, am I going to use reddit for research, yes. I'm definitely not going to build a high value offer out of finding leads from it. My solution is to be really specific in what I search for in terms of what they say in their posts. - Identity Subreddits (High Noise): Subreddits like r/editors or r/freelance are based on who the person is. These inevitably devolve into venting, career anxiety, and posturing. - Action Subreddits (High Truth): Subreddits like r/premiere, r/davinciresolve, or r/colorgrading are based on what the person is doing. These are highly technical. Egos are lower, and the focus is on solving immediate, tangible problems. So search for high action, specific problem with pain related to the function rather then the feeling. Do you find reddit to be a good source of where people are speaking about their problems in real time?(Included examples of things I built today.)
Behind the scenes!
I talked to Notebook LM using it's podcast style format and asked it questions about some of the new capabilities. So this up coming week I am going to do a 3 part series diving deep into a topic and utilizing the podcast format to create a short video on the topic that can be used. I'm also going to be going over the changes suggested to me by Prove worth because I believe they were very valuable! I have some ideas of what I will make but I would like to prioritize you guys and what your interested in! Is there some topics for discussion or learning that you would like me to create for, or an asset you would need that I can use as a source, then when I'm done I'll simply hand the asset off to you?
Went Live today!
I had a nice experience today, Thank you Alex for the feedback it will help me to make a better video next time! I will post it here. Please feel free to give me ideas of solutions I could build for live, also if you want me to mention you or pull up a skool post live I am willing to do that as well! Hope you all have a great day!
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