I went live on you tube for about 90 mins and did a deep dive on how useful reddit can be for research and finding leads.
Turns out unless you are in it for the long hall and want to spend months making an authentic account, there is a good chance you will be seen as a spammer or marketer.
Unless you want the mods to tank your post or account, its best to leave a high quality personalized response in short bursts and let it lay fallow.
So, am I going to use reddit for research, yes.
I'm definitely not going to build a high value offer out of finding leads from it.
My solution is to be really specific in what I search for in terms of what they say in their posts.
- Identity Subreddits (High Noise): Subreddits like r/editors or r/freelance are based on who the person is. These inevitably devolve into venting, career anxiety, and posturing.
- Action Subreddits (High Truth): Subreddits like r/premiere, r/davinciresolve, or r/colorgrading are based on what the person is doing. These are highly technical. Egos are lower, and the focus is on solving immediate, tangible problems.
So search for high action, specific problem with pain related to the function rather then the feeling.
Do you find reddit to be a good source of where people are speaking about their problems in real time?(Included examples of things I built today.)